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Success Stories - FOI and Bruno's
🍕 How FOI and Bruno's Pizza scaled their orders and customer service across +150 branches with DigyBot
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👥 About FOI
FOI is a Mexican restaurant group that successfully operates brands like Bruno's Pizza, a pizza chain with over 150 active branches in Mexico. Its rapid expansion brought new challenges: high demand on digital channels, orders through multiple mediums, and manual processes that affected operational efficiency and customer experience.
With the growing volume of interactions via WhatsApp, Instagram, and calls, FOI needed a centralized, scalable, and automated solution to maintain service quality across all its locations.
🌐 Website
📍 Location
Veracruz, Mexico
🍽️ Industry
Restaurant - Fast casual and fast food
⚙️ Main Use
Automation of orders, reservations, omnichannel support, and digital payments
1 min
Service time
(previously 10 minutes)68%
Automated orders
Without human intervention80%
Fewer errors
In order capture🛠️ Why did FOI choose DigyBot?
High Capacity
Handle thousands of daily orders across multiple channels
Customization
Configuration per branch without losing central control
Integrations
Connection with Shopify, Stripe, FOI Core, and gateways
Cost Reduction
Process optimization with automation
Advanced Analytics
Real-time metrics for continuous improvement
Scalability
Proven infrastructure for +150 branches
"DigyBot has been key to keeping our operation agile and close to the customer. We automate orders, payments, and support without losing quality, and it shows in both efficiency and satisfaction."
General Management
FOI Restaurants
Digital Transformation at FOI with AI
🚧 The Challenge
Before DigyBot, FOI faced several key challenges:
- • ❌ Orders and reservations were taken manually, leading to errors and slowness
- • ❌ Each branch managed its messages separately, without traceability or control
- • ❌ There was no system to easily send personalized promotions or handle online payments
- • ❌ Support depended entirely on humans, increasing costs and waiting times
- • ❌ Real-time analytics were lacking to measure support efficiency by channel, branch, and agent
The need was clear: transform the digital customer experience and automate the entire support, sales, and payment flow.
🤖 The Solution
💬 Multichannel AI Agents with natural support
DigyBot AI Agents connected to WhatsApp, Instagram, Facebook Messenger, and WebChat were implemented, capable of taking orders in natural language, resolving frequent questions, and transferring to the human team only when necessary.
🍕 Automation of orders and reservations
The customer can place an order or reserve a table without human intervention, simply by typing "I want a Hawaiian pizza". The system confirms availability, shows the interactive menu, calculates the total, and generates a payment link.
💳 Integration with ecommerce and payments
DigyBot was integrated with Shopify, Stripe, and gateways like Mercado Pago to allow purchases and payments within the conversational flow. It was also synchronized with the FOI platform to display the order status in the kitchen and update the customer in real time.
📈 Agile expansion and centralized control
The solution was designed to be configurable per branch, allowing new locations to be quickly activated without additional development. Each branch can have its own menu, hours, and custom logic, while the group maintains global visibility from a single dashboard.
📊 Real-time reports and analytics
FOI now has real-time dashboards to measure response times, number of orders, bot effectiveness, and customer feedback, allowing for continuous optimization of the experience.
📈 Results Obtained
| Key KPI | Result |
|---|---|
| ⏱️ Average service time | Reduction from 10 min to less than 1 minute |
| 🤖 Automated orders without human intervention | 68% of total |
| 🛍️ Conversation to completed order conversion | 42% average |
| 💬 Monthly conversations handled | +50,000 across all channels |
| 📉 Reduction of errors in orders | 80% fewer errors from manual capture |
| 📦 Active branches under the same system | +150, with the possibility to scale further |
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