MDY

Success Stories - MDY

☎️ How MDY optimized their multichannel support for Mexico's top brands with DigyBot

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📍 Location

Mexico, Peru and Colombia

🏢 Industry

BPO - Contact Center and Customer Support Services

⚙️ Main Use

Unified messaging console, omnichannel for multiple brands, traceability and agent productivity

60%

Automation

Initial messages handled by bots

40%

Less overload

Reduction in agent workload

2'

Response time

Average across all channels

🛠️ Why MDY chose DigyBot

🖥️

Unified Console

Multi-channel management from a single web platform

🏷️

Multi-brand

Management of multiple brands and parallel flows

📊

Complete Control

Audit and reports per agent and channel

Fast Adoption

Accelerated implementation with minimal learning curve

🚀

Scalability

Robust infrastructure for massive operations

🛡️

24/7 Support

Specialized technical support always available

"DigyBot allowed us to scale without losing control. Today we manage thousands of conversations from a single place, with traceability and quality for each customer. It's an essential tool in our operational stack."

Valentín Reyna Vásquez

Innovation and Technology Manager, MDY

Omnichannel Transformation at MDY with AI

🚧 The Challenge

MDY faced key challenges related to their multi-channel operation:

  • ❌ Each channel (WhatsApp, Messenger, Webchat) operated in isolation
  • ❌ Impossible to dynamically distribute conversations among agents
  • ❌ No chat history or traceability per customer or brand
  • ❌ Operations couldn't scale without losing control or metrics

The need was clear: implement a centralized omnichannel platform that offered visibility, productivity and flexibility for each of their clients.

🤖 The Solution

💻 Omnichannel console for multiple brands and agents

With DigyBot's implementation, MDY unified WhatsApp, Facebook Messenger, Telegram and WebChat channels into a single web platform. This allowed multiple agents to handle conversations from the same line, without interference, accessible from any internet-connected device.

📊 Complete traceability and quality control

Every conversation was recorded, tracked and available for analysis, ensuring complete auditing, SLA compliance and historical interaction tracking. This visibility was key for corporate accounts demanding reports, control and continuous improvement.

🔁 Project and channel scalability

The solution easily adapted to different brand projects, allowing creation of separate users, queues and configurations. With this, MDY scaled operations without additional tools or complex licenses.

🤝 End customer experience

By centralizing support, end users of brands served by MDY began receiving faster, more consistent responses, with some automation, reducing human workload and improving satisfaction rates.

📈 Results Achieved

Key KPI Result
🧠 Support automation 60% of initial messages handled by bots
🧑‍💼 Operational workload reduction 40% less agent overload
⏱️ Average response time Under 2 minutes
📈 Resolution rate increase +25% first-contact resolution
📊 Complete customer history 100% of contacts registered
🧩 Brand and flow adaptation 100% scalable without reconfigurations

🚀 Do you want your contact center to be omnichannel, measurable and scalable like MDY's?

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